The Framestore Connection

asapAFRICA webinar series
In May 2025, ASAP will host a month of panels, interviews and demos, all relating to Digital Art with an afro-centric foundation.

The Framestore Connection - ALUMNI
Yemi Daramola interviews Daffy London at Arwec Studios about his journey from being an avid young animator to scoring a winning job at Framestore in 1996.

DAFFY LONDON
Multi award winning DAFFY LONDON has had an illustrious career. Head of 3D Commercials, Framestore at just 23, he championed previz within the commercials team starting with the Chrysler ‘Golden Gate’ spot. Helped pitch and win the Walking with Dinosaurs series for the BBC. Named MAYA MASTER by Alias but is most known for his work on classics like Levi’s ‘Odyssey’. Mastering photorealism within his various teams, he’s been recognised twice by the Visual Effects Society. Now a director working in XR with accolades such as Marvels official Avengers VR experience and a Louis Vuittons Menswear show for Paris Fashion Week.
https://www.daffylondon.com

YEMI DARAMOLA
Yemi is a highly experienced, results-driven Film Marketing and Distribution Consultant with over 15 years of expertise in the UK and African film markets. Proven track record of successfully launching & promoting a wide range of films across territories. In-depth knowledge of the film industry, market trends, and distribution channels - passionate about films and empowering filmmakers to reach a broad audience.

A graduate of Marketing, Sales, Distribution and Exhibition from prestigious National Film & Television School, UK. Awarded trainee scholarship by the UK Cinema Association in recognition of industry achievements. BFI Africa delegation to the UK/Nigeria co-production industry summit, anchored masterclass on film marketing & distribution. Launched 2 film festivals with the key aim of creating a platform for audiences and filmmakers to network.
Daramedia
https://darimedias.com/

ARWEC STUDIOS
Your Playground for Production. 5,000 sq. feet of pristinely maintained studio and event space, available for hire in Southampton, Hampshire.
https://arwecstudios.com/

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